Answer :
The two incorrect mappings between Kellner's model and Hall's encoding/decoding model are audience analysis on the encoding side and political economy on the decoding side. therefore the correct option is A. Audience analysis can be mapped onto the encoding side of Hall's model.
Considering Kellner's model of a cultural studies analysis when juxtaposed with Stuart Hall's encoding/decoding model, we can identify certain elements that do not neatly align. When looking at the options provided:
- Audience analysis typically would map onto the decoding side of Hall's model, not the encoding side. The encoding side aligns with the creation and distribution of messages.
- Textual analysis corresponds with the encoded messages and how they are constructed, which can be understood in the broader discourse of Hall's model.
- Political economy may influence encoding in terms of the production and institutional power behind the creation of messages, but it is less directly mapped onto the decoding side, which is more about audience reception and interpretation.
Therefore, the statements that do NOT describe how Kellner's model can be mapped onto Hall's model are:
- Audience analysis can be mapped onto the encoding side of Hall's model. (Incorrect)
- Political economy can be mapped onto the decoding side of Hall's model. (Incorrect)
