_ and _ are beneficial when a new small business owner researches their specific industry.

(Note: The question appears to be incomplete, as it seems to be asking for specific items or concepts that are beneficial for research. Consider providing context or options to complete the question.)

Market Research: Market research involves gathering and analyzing information about the target market, including customers, competitors, and trends. It helps the business owner understand the demand for their products or services, identify potential customers, and determine the market size and potential growth opportunities. Market research provides insights into consumer preferences, buying behaviors, pricing strategies, and market dynamics, enabling the business owner to make informed decisions and develop effective marketing and sales strategies.

Industry Analysis: Industry analysis focuses on examining the overall industry in which the business operates. It involves studying the competitive landscape, industry trends, regulatory factors, and market dynamics. Industry analysis helps the business owner understand the key players in the market, their market shares, and their competitive advantages. It also provides information about industry growth rates, barriers to entry, technological advancements, and potential risks. By conducting industry analysis, the business owner can identify opportunities, assess the viability of their business idea, and develop strategies to position their business effectively within the industry.

Both market research and industry analysis provide valuable information that helps new small business owners gain a deeper understanding of their target market, competitive environment, and industry dynamics. This knowledge allows them to make informed decisions, refine their business plans, and develop strategies that increase their chances of success.

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