College

Refer to Scenario 10.1.

Barry decides at the start of his social media efforts to track the number of clicks his posts receive as a way to measure his success. Click-through rate (CTR) is an example of a(n):

A. Key Performance Indicator (KPI)
B. Qualitative metric
C. Success rate
D. Influence metric
E. Advocacy metric

Answer :

Answer:

Option a (Key Performance Indicator (KPI)) would be the correct choice.

Explanation:

  • KPIs contain a large number of quantifiable metrics used to calculate the cumulative lengthy-term output of an organization.
  • This primarily helps to assess the strategic, financial, including organizational accomplishments of such a company, particularly relative with that of other companies in almost the same field.

Some other options offered aren't relevant to the situation described. So, the solution here was the right one.

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